Why do you need a target audience?
A target audience has to be determined in order to begin any marketing or sales process. We'll change the term "target audience" to "target", not only does this sound cooler but it sort of puts it in our mindset that you have a prey to stalk.
Why?
It's really more like who cares!?
People are usually really eager to start selling their services or products and can't help but to start the conversation off with "How do we start getting sales?" when the initial conversation has to be "Who is needing, wanting, looking for this service or product?".
Once we determine the "who", now we are ready to strategized how to attract and convert that said "who".
Knowing your target audience is the lifeline of your sales. Determining your target audience is usually done for formalities but I want you to care about who your target audience is.
Take a special interest.
The more you KNOW about your target the easier it will be to determine HOW to and WHEN to convert your target into a sale.
You can NOT attract anything INTENTIONALLY that you don't KNOW to attract.
Who are they?
When I ask sellers to describe their target audience, they usually say something along the lines of "My target audience is a middle aged, woman who lives in the USA, that's in the middle class".
👎Booo!
Ok, that tells me that you know NOTHING about your target. I can walk up to anyone and determine this about them. You should actually KNOW characteristics, features, attributes, details about your target.
For instance, you should know details like, "my target tends to have 3 kids", "like earth tones", "works from home", "travels during the holidays", "vacations overseas". You should actually KNOW real attributes, habits, likes, dislikes and anything else you can find out about your target.
Stalk your prey.
The more time you spend finding out about your target the less time you will spend on selling. In fact, if you learn your target well enough, you will spend more time just introducing yourself then you will explaining how you can be of service.
How to find them?
See how important it is getting to know who your audience is? Now finding them online is possible.
Now that you know real attributes about your target like "they will usually have 3 kids", "like earth tones", "works from home", "travels during the holidays", "vacations overseas" you know where you can find them online, and how to attract and retain them.
You will be able to FIND and ATTRACT for example your target that is "a middle aged, woman who lives in the USA, that's in the middle class" a lot easier just by knowing that your target will also tend to have 3 children. You will be able to leave far more engaging comments on their posts. Now you have a better idea of WHERE to find them online, and HOW you can attract and keep their attention.
Let's take for example a post that says,
"WordPress makes it easier to build a website without any coding experience, send me a DM and I can help you get started now".
You can make it appeal to your target a little bit more by saying,
"Spend more time with your family and less time trying to learn how to build a website when you build your website with WordPress. Send me a DM and I can help you get started now".
