Target Marketing


Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Marketing is attracting customers, clients, partners, and society at large via product development, description, awareness, and pricing.

Spreading awareness about your product or services via the internet.

  • eMail Marketing
  • Newsletter
  • Blogs
  • Social Networks

General marketing is focused on reaching out to as many people as possible in hopes to find eligible and interested people that ultimately turn into an event.

Events:

  • Membership sign up
  • Donation
  • Share

Target marketing is focused on attracting a specific group of people that are not only qualified but have already shown interest in the product or service creating more event occurrences with fewer people.

Example:

We are trying to attract people to sign ups for a FREE BMW at walmart vs. attracting people at a new BMW car lot.

At Walmart a lot of people will walk by, at a new BMW car a lot less.

How many QUALIFIED people will be interested?

Which is best?

Naturally we would think a target market strategy is most effective. It all depends on what the campaign goals are.

Brand awareness for established brands can experience a new level of growth exposing their brand to a demographic outside of their target.

Click here to download Target marketing vs. traditional marketing presentation PDF