Marketing is a major part of business development, it includes :
When marketing you are either trying to raise brand awareness or increase sales.
Familiarizing consumers with a particular brand of product or services.
Determining your target audience and getting awareness among-st your audience is the foundation of your business.
Expanding your audience strategically is how you grow.
A target marketing strategy is usually used to generate sales.
Branding a product is different than selling a product.
Be aware of which one you are trying to do often time we try and do both.